Online Marketing
Figures show that higher rankings in search engines, contribute to improved, and higher sales figures.
Our marketers are at hand to deliver and provide the best in advertisement, and promotion, of our clients businesses. Our online marketing services are provided to all clients if applicable, yet it doesn't stop there. If you already have a website but need assistance and guidance in bringing more clients to your web site we can also assist you.
We can assist new and existing clients in improving their advertisement campaigns. We offer two online marketing campaigns. These are the monthly campaign, of which we require a fee to be paid for one months marketing and if satisfied with the service provided can be renewed as and when you require. Then there is a yearly campaign of which most of our clients tend to subscribe to after experiencing successful marketing campaigns previously.
Pay Per Click (PPC) involves positioning your business in the Search Engine Results Page (SERP) for a selection of terms that your potential customers use, to search for the products and services you offer.
You then pay for each of these visitors (or clicks) a they come through to your website.
The benefit of PPC is that as soon as the account has been setup with the major search engines, which usually takes around 5 - 7 working days, traffic is instantly driven to your desired website from a fixed monthly budget of your choice.
PPC provides one of the most measureable ways of driving ROI.immediately.through your webstie.
UkITware provide a one stop shop for PPC services from the setup of online accounts with the major search engines Google, Yahoo, MSN and many more, right through to providing detailed reports that afford our clients the ability to see the dramatic returns on their investment PPC generates.
So what goes into a PPC campaign?
Setup online account
- Unlimited keyword generation
- Construction of titles and descriptions used in search engines
- Setup of analytics and tracking
- Targeted ads geographically / locally
- Timed campaign delivery to display your campaign when your audience is most likely to respond
- ROI reporting & measurement
- Website consultancy to improve the user journey to your desired goal
- Delivery of weekly and / monthly reports
Our Internet Marketing business is divided into three divisions:
In Search Engine Optimisation, it's about recreating your web site, removing technical obstacles in order to achieve higher usability and accessabillity for the users. Of course, the final objective is to drive more traffic and vistors to your site from the search engines.
Pay Per Click increases you visibility in the paid search section of the search engines immediately.
Banner advertising is a way to buy traffic from high quality websites.
Search Engine Optimisation
Search Engine Optimisation (SEO) is different to PPC in the fact that it involves changing key areas of a website in order for search engines to index (or look at) your website, as opposed to buying your way in search engine results pages (SERPS).
SEO is often referred to as a 'black art' and this is largely down un-ethical practices that some companies have adopted to rank higher in search engine results pages. Hit Search ONLY adopt ethical search engine strategies to increase rankings, in a search engine friendly way.
So what exactly do you change that makes the difference?
Well, the answer to that question isn't simple.but here are some of the main areas of SEO we look at to help search engines first of all find the pages in your website and secondly rank them in SERPS :
- Page text - We review the amount of content a web page has and also how keyword rich the text is. Are you selling flowers? If so, how many times are you talking to your audience about flowers?
- Navigation used - Is the navigation system text or image based and do users know their individual journey to any point they are on the site at any one time?
- Use of imagery - Are all images correctly attributed and are they relevant?
- Web page coding and content - Does the site meet all compliance criteria and is it easily searchable by search engines?
- Linking strategy - How many sites link into your site and are those sites linking in relevant?